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An event catalog for Meta ads

Give Meta a list of your upcoming events, so catalog ads can show each event and send people to its page.

Step by step

  1. Open “Tracking” in Settings and find “Event catalog for Meta”. Copy the feed address. If the page says pixels need a paid plan, that comes first.
  2. In Meta Commerce Manager, open your catalog, or create one, and choose to add items from a data feed.
  3. Choose a scheduled feed, paste the address and set how often Meta should fetch it. Once a day is enough.
  4. Connect the catalog to the pixel you saved under “Tracking”. Meta then matches each visit to the event by its ID, which the feed and the pixel share.
  5. In Meta Ads Manager, make a catalog campaign, pick this catalog and a set of your events, and publish it as you would any ad.

Meta fetches the list on the schedule you set. It holds only events people can open today.

Open this screen in the panel

Questions

How often does the list update?
Meta decides when to fetch it, on the schedule you set. Our side keeps a copy for up to 30 minutes, so a new event or a price change can take a little longer than the schedule alone.
Which events are in it?
Published events that have not happened yet, with a ticket price and a picture. Drafts, cancelled and past events are left out. A secret location stays secret: the feed has no venue address.
Which price does Meta show?
The lowest ticket price, as the event page shows it: with the service fee included, or the plain ticket price if you sell without the fee. A free event shows 0.
What do “in stock” and “out of stock” mean?
An event on sale is in stock. A sold-out one, or one announced but not yet on sale, is out of stock.
Meta complains about the link domain. Why?
The links in the feed lead to your event pages on Strobo's address, not to your own domain. If Commerce Manager asks you to confirm the domain, follow its prompt. We have not been able to test how it treats a third-party address.
Does TikTok take the same file?
We have not confirmed it. This guide is for Meta only.